Generating Traffic and Leads

Welcome to a 6 part series about the 6 main problems facing the marketing industry in 2017. Over the next few posts we will be reviewing these problems and some solutions to fix them.

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report

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Graph acquired from State in inbound 2017 market research report

Today we will be focusing on Generating Traffic and Leads. What is currently being done? Why it is not working? How to fix it?

Generating Traffic and Leads

Generating traffic and leads is one of the constant challenges marketers and business owners face every day. It is a constant struggle and as the years progress and competition stiffens, this will only become harder. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts. However, there are ways to overcome it.

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When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?

For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts.

Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.

Needless to say, the content promotion playbook is not the same as it was five years ago. To make sure your traffic and lead numbers continue to rise, check out this comprehensive guide to content promotion.

Check these 3 Tips to increase traffic and leads on your site:

  1. Referral Traffic: Referral traffic is a term used to describe the visitors to your site that come from direct links on other websites, rather than directly from searches. By driving targeted visitors to your website, referral traffic can help increase revenue, as the visitors it sends to your site are more likely to become customers and purchase a service or buy your product.
  2. Leverage Social Networks/Social Media: Social media marketing is powerful. If you’re trying to drive traffic to your site and get more leads, social media is an excellent way to generate more exposure for your business. According to Social Media Examiner, a whopping 75% of marketers found their website traffic increased as a result of their social media efforts.
    Every time you participate in a social network (such as tweeting, sharing, liking, or pinning a piece of content), you create an opportunity to drive referral traffic back to your website. Additionally, this increases the likelihood that your content will show up at the top of Google!

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    While not a huge driver of sales itself, being active on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest (the top 7 social media platforms used by marketers), is a simple way to score more traffic and leads and develop brand affinity.

  3. Create and Publish Eye-Catching Infographics:A picture is worth a thousand words, which can be very beneficial for your business. In fact, 37% of marketers picked visuals as the single most important form of content for their businesses. Bank on the facts. With human attention spans shorter than that of a goldfish, and since it’s easier for the brain to consume an image than paragraphs of text, visuals may be just what you need to get more leads.Infographics are an even more impressive way to go, as they can help people understand complex data with simple images.
    What’s the goal with infographics? To get yours shared, liked, and pinned on social media or embedded in others articles. This creates links to your website, and therefore, more leads!

    There are many ways to to generate leads and traffic for your site. Using Social Media, Infographics and building referrals are just three of the many ways to do this. Find what works and stick with until it produces results.

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

Kolowich, L. (2017, May 26). 8 of the Top Marketing Challenges Marketers Will Face This Year [New Data]. Retrieved September 26, 2017, from https://blog.hubspot.com/blog/tabid/6307/bid/33820/5-major-challenges-marketers-face-and-how-to-solve-them.aspx
Team, T. D. (2017, March 30). 5 Simple Ways to Up Your Referral Traffic and Get More Leads. Retrieved September 26, 2017, from https://digitalshiftmedia.com/5-simple-ways-referral-traffic-get-leads/
Social Media Marketing Industry Report. (2017, June 20). Retrieved September 26, 2017, from https://www.socialmediaexaminer.com/report/
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