Importance of Chatbots in Sales and Marketing

Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They’re now extremely sophisticated and versatile tools that can help you automate a number of your business processes.

As these bots develop further and become more enhanced, it becomes easier to learn how they can impact your sales and marketing strategy. For example, chatbots are able to integrate with social media, gathering data about every single person with whom they interact.

 When a user has a customer care inquiry, the chatbot can answer it accurately and take the conversation a step further by offering personalized shopping advice based on the customer’s purchase history and preferences. Here are some reasons, chatbots are important in sales and marketing:

 

  1. Chatbots bring several major advantages to any business — including huge cost savings where resources are limited. Check out the chart below for a comparison of potential annual savings and total annual salary expenses.

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2. Larger engagement capacity

Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let’s say you catch your audience’s attention with a video. While this video may be extremely engaging, once it ends, it doesn’t have much more to offer.

A chatbot can catch your audience’s attention and learn from the interaction, allowing it to send relevant information regarding your brand, products, and services. Essentially, it’s able to up-sell and cross-sell in a personalized, conversational, and engaging way.

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3. Send relevant notifications

Consumers don’t want to be bombarded with emails, text messages, and other notifications every time something happens regarding your business, products, or services. Because chatbots are able to capture and analyze data, they’re also able to send personalized notifications through social media that are relevant to each and every user.

4. Move your customers seamlessly through the sales funnel

Lead nurturing is an essential part of every company’s marketing strategy; unfortunately, it’s also extremely time-consuming. Chatbots allow you to gather the information you need to then create personalized messages that can help guide your users through their buyer’s journey.

To make your chatbot lead-nurturing campaigns as effective as possible, gather the information you need and conduct some split testing on your personalized messages. With this, you’ll be able to tailor your marketing efforts to each and every lead that visits your website or social media profiles.

5. Make communicating with your brand more fun

While it’s no secret that chatbots can deliver quality information to customers, they’re also able to make their interactions fun. An example of this is would be Whole Foods’ chatbot. The chatbot allows consumers to search for recipes through Facebook Messenger using simple emojis.

This type of chatbot makes your marketing more fun and interactive, leaving a lasting impression on the user. It can also increase the number of visitors to your website by sharing links to your relevant blog posts and other pieces of content.

How to create your own AI-powered chatbot.

While the thought of creating an AI-powered chatbot may seem daunting, chatbot-building platforms like ChattyPeople actually make the task easier. With Chattypeople, you can create a chatbot in a matter of minutes without spending a fortune on developing it, and without any coding knowledge whatsoever.

The enterprise chatbot-building solution uses machine learning technology to develop data-driven applications for businesses of all kinds. Chattypeople chatbots can:

  • Create user incentivisation by pushing personalized deals and offers, on demand
  • Recognize variations of your trigger phrases and words
  • Integrate with your preferred messaging applications
  • Take payment directly from your social media pages through major payment systems

Thank you for reading!

Feel free to comment with your thoughts and ideas! I always welcome new ideas.

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